Entrepreneurship
Program : Management of Technology and Innovation (MoTI)
Degree : MSc
Course Code : MTI 633
Course Name : Entrepreneurship
Course Category : Elective Core Courses
Semester : First Semester
Credit Hours : 2
Introduction to Entrepreneurship: definition of Entrepreneurship, types and classifications of Entrepreneurs, advantages and disadvantages of being an entrepreneur. Entrepreneurial attributes, traits, skills for success. Recognizing and exploiting opportunity: conducting internal and external analyses, determining the feasibility of the concept, selecting a marketing strategy. Entrepreneurial Business Types: overview of franchising and their advantages and disadvantages, overview of Buyouts & their advantages and disadvantages, overview of family businesses and their advantages and disadvantages. The Overall Business Plan: purpose of the
business plan, creating a business model canvas, components of the Business Plan, presentation of the Business Plan, matching the Business Plan to the needs of the Firm. The Marketing Plan: conducting a market analysis, understanding the target market, reaching the target market through Locale and Engagement.