Program : Management of Technology and Innovation (MoTI)

Degree : MSc

Course Code : MTI 601

Course Name : Methods of Business Design and Innovation

Course Category : Ancillary Courses

Semester : First Semester

Credit Hours : 3

Business design and innovation; Definition, evolution and importance of business design and innovation. Methods of business design in real projects. Functions of a business designer in a project. Customer-centricity in the design of products and services.  commercialization of designs and innovation. Return on innovation. Customer desirability and business-model viability phases. Design research methods: ethnography, abductive reasoning, etc. Design of innovative ecosystems. Development of business and innovation models