Program : Management of Technology and Innovation (MoTI)

Degree : MSc

Course Code : MTI 637

Course Name : Marketing of Technology and Innovation

Course Category : Elective Core Courses

Semester : First Semester

Credit Hours : 2

Technology. Innovation Theory for marketing purposes, Innovation as a business process. Marketing strategies. Linking R & D and Marketing: setting up special committee to oversee product development, testing, research, and selling. Marketing plans. Pricing. Funding Your Products: sources of finances, approaching the investors, the business plan. Partnering and Outsourcing: partnership, rules for strategic alliances. Business Plans. The Sales World: selection, training and management of sales staff. Marketing Technology (Martech). Pragmatic Advertising. Marketing Automation Platforms: connecting brands with consumers and customers in a new and innovative ways. Online and Offline Tracking. Data Analysis: assessing outputs and results based on specific and available campaign tools. Celebrity Endorsement Model: identifying influential people to speak to various audiences on a smaller scale. Marketing
Automation: tracking of data to predict a user's likes, dislikes, interests and even buying habits.